Riding the Runway · Sunday, November 1, 2026
The CinchLounge
Sponsorship Proposal
- Prepared For
- Cinch Inc
- Prepared By
- Lyndsie Montgomery Revere & Co.
01 — The Opportunity
Where performance meets presence
Riding the Runway brings professional riders and professional models together for one unforgettable night. Behind the show is The Cinch Lounge — the private space where talent prepares, recovers, refuels, and resets. It is the natural home for a brand built on optimizing the human body.
“The athletes and models who perform on the horseback runway spend their whole day with us. Cinch can be part of every hour of it.”
Event Date
Sunday, November 1
Show Begins
5:00 PM
Lounge Hours
1:00 PM – 11:00 PM
Guests
Professional riders & professional models
02 — Why Cinch
A perfect audience for biohacking
Professional riders and models depend on energy, recovery, focus, and how they look and feel. For ten hours, they will be in one space, preparing for peak performance — exactly the moment Cinch's products are made for.
- Direct, extended time with elite athletes
- Authentic use by professional models
- Content-rich backstage environment
- Natural fit for energy, recovery & wellness
- Premium, curated brand association
- Influential talent with engaged followings
03 — The Talent
Confirmed riders & models
The field is already set. These are the professional riders and professional models committed to Riding the Runway — the people who will live in The Cinch Lounge from 1:00 PM through the close.
Lindy Burch
Matt & Tara Gaines
Michael & Jennifer Cooper
Ali Good
Ryan Rapp
Makenzie Mayes
Marcelle LeBlanc
Preslie Green
Siena Paglia
Georgia Faith Hill
Dalton Monk
Matt & Tiffany Schieck
Shelby Mayfield
Michelle Serna
And more riders & models to be announced
04 — The Cinch Lounge
A 40 × 30 private retreat
An elegant 1,200 sq. ft. tent designed for comfort, privacy, and flow — from afternoon glam through the final ride.
- 10 private dressing stalls
- 5 glam stations
- Lounge seating area
- Beverage station
- Dinner buffet
- Snack & refreshment area
- Separate men's changing area
- Garment racks & storage
05 — Day to Night
One space, two experiences
Glam stations serve talent through the afternoon, then convert to the dinner buffet for the evening.
Afternoon · 1:00 PM–5:00 PM
- Talent arrival & check-in
- Hair & makeup
- Wardrobe & dressing
- Hydration & light snacks
Evening · 5:00 PM–11:00 PM
- Show begins at 5:00 PM
- Dinner buffet service
- Lounge & recovery
- The Cinch After Party · up to 65
06 — The Cinch After Party
A private close, capped at 65
When the final ride is over, The Cinch Lounge becomes The Cinch After Party for the models, their media teams, and invited guests — limited to 65 people. Intimate by design, and the most photographed hour of the night.
Who's inside
- Professional models
- Their media & press teams
- Invited guests
- Strictly capped at 65
Why it matters to Cinch
- Relaxed, unguarded content
- Press present, cameras out
- Extended time with talent
- Category-exclusive presence
“The show gets the audience. The Cinch After Party gets the story.”
07 — Sponsor Benefits
What Cinch receives
Exclusive naming of The Cinch Lounge, with Cinch woven into every part of the talent experience.
- Naming: “The Cinch Lounge”
- Exclusive wellness category sponsor
- Branding at entrance, lounge & stations
- Cinch product sampling for all talent
- Branded beverage & recovery station
- Logo on event signage & materials
- Social media recognition
- Backstage photo & content access
- On-site Cinch representatives welcome
- Event tickets for the Cinch team
- Presenting brand of The Cinch After Party
- Activation space in Mule Alley on event day
Sponsorship Investment
[Investment amount — to confirm]
08 — Mule Alley Activation
A Cinch footprint on Mule Alley, for the day
Riding the Runway runs on Mule Alley in the Historic Stockyards. For the event itself, Cinch gets its own activation space there — one address, one crowd, and a place to be seen by everyone who comes through.
What the space gives Cinch
- A dedicated Cinch footprint on Mule Alley
- Walk-up traffic from the Stockyards
- A backdrop for filming & content
- Sampling to the day's crowd
- Room for product demos
Ways to activate it
- Recovery & hydration sessions
- Cinch tasting & sampling
- Creator and press filming
- Invitations to Double E members
- Signage across the event
Event-Day Activation Space
Location, size & terms to be confirmed
09 — Brand Sponsors
The lineup already in place
Cinch joins a confirmed roster of partners behind Riding the Runway — each with its own audience, and none working in Cinch's category.
Double D
American Hat
Oxbow Ranch
Nic Sheridan
Blackland Distilling
Market Moves
Double D Ranch and Venue
And more to be announced
“Cinch holds the wellness category alone in the tent.”
10 — Next Steps
Let's build it together
- Confirm sponsorship commitment
- Finalize branding & product placement
- Coordinate product delivery for November 1
- Align on content & social plan
Where the performers prepare, Cinch performs.
Lyndsie Montgomery · Revere & Co. · info@reveregroup.co · 817.304.0176
